Clients thinking about doing an e-newsletter for their nonprofit organization often lament that they don't have a good list of emails and ask how to build a good list.  I tell them to start with what they already have, and I have considered writing a blogpost about other strategies.

But there's no reason to, now, with this great article by Ken Mahar, who encourages readers to share his ideas.  It's worth the five minutes it'll take you to read it.  While his examples are from for-profit sources, the principles translate readily.

 

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