Two home pages are worth a thousand blog posts.  If you're still thinking that nonprofit mission statements belong on home pages, visit these two sites and decide for yourself:

Malaria Foundation International
Malaria No More

I ended up visiting these sites after hearing Larry Rose interview Peter Chernin, COO of News Corporation.  There was a fascinating discussion of Chernin's work (which includes leading a corporation that includes the Fox News, several newspapers, 20th Century Fox, and MySpace, among others).  

Toward the end of the show, Chernin discussed his philanthropic passion. He is co-founder (with Ray Chambers) and now chairman of Malaria No More.  His sincere commitment to his charitable work and their pssion about ending a major killer of children propelled me to my laptop to visit their website. 

However, I forgot the website name, and went, mistakenly, to www.malaria.org.  SCREECHING HALT to my excitement and interest. This couldn't be the site of the program I had heard so movingly described.

Well, it wasn't. And, luckily I persisted , Googling "Peter Chernin + malaria" and up popped the RIGHT site.  And did it ever meet my expectations. Plus, what a perfect example of what I was talking about in my July 21 post.

Which mission moves you to get involved?

Goodness. If you needed a modern day example of Steve Krug's #1 rule, this is IT.

 

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