In the website contest I judged recently there were event-specific sites submitted that caught my attention. I don't think any of these had been submitted in past contests. 

One really attracted my attention because really targeted its audience of motorcycle riders exceptionally well. 

Bikers for Babies is done around the country (and is well-supported by the national March of Dimes).  The Kansas City race has been a big success during its 13-year history.  Last year 8,000 bikers turned out and raised $717,000.)  The site has a few flaws (a bit text-heavy on the home page, for one, and I'm not a fan of white lettering on black background).  But this group knows who its target audience and is clear with its messages.

The photographs are fabulous.  (They seem to move around, so peek about until you see my fav--the one with the premie in the motorcycle helmet).  They engage participants in contributing photos to the photo gallery.  Plus there's a great video on You Tube, with bikers speaking eloquently about the cause.   

March of Dimes also provides an online fund-raising tool that riders can use to raise money from friends and family. Register, add your own message, then send out an email asking people to support you.  The March of Dimes makes it easy to contribute to the cause, gather your funds, and attribute it to a particular rider.

This same event also has a MySpace page that didn't work so well for me visually. Maybe I'm just not used to MySpace yet.  However, I love that they're trying so many ways to reach participants and to tell their story.

PS  If you haven't explored March of Dimes' wonderful Share Your Story site (written about in an earlier post) don't miss that either.

 

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