Here's Your $10,000 T-shirt
This entry was posted on 8/14/2006 12:05 PM and is filed under Donor Relations,Connecting with Donors.
While lunching with a friend today I noticed that he was sporting a new t-shirt with his alma mater proclaimed on the front. The fresh crispness gave it away. When I mentioned it he said, "This is my $10,000 t-shirt." It appears that whenever his mother gives $10,000 to their mutual alma mater they send her a new t-shirt. Since she's 84, it's unlikely she'll actually use it.
I certainly hope that the t-shirt is not the sum total of her thank you. It also makes me wonder if this is an "auto-send" thank you that does not select an appropriate recognition using the customer relationship data available to the college?